A Study of Satisfaction and Loyalty for Continuance Intention of Mobile Wallet in India

How do satisfaction and loyalty drive Indian consumers' continued use of mobile financial applications? Do age, education, income moderate these relationships? An analysis 1,060 participants revealed that consumer were correlated with continuance intention. Satisfaction seemed to be a more emotional factor for the wallet use, while was cognitive behavior. Income education showed opposite significant moderating effects on main driving factors. In general, research findings can provide deeper understanding applications.